How
to generate high quality links
Having high
quality, incoming links to your website is essential because as well
as this generating visitors by itself, all search engines value incoming
links to a site and use this as one of their key determinants in how
highly a site appears in their search results.
Over 50% of
users now use Google for their search engine. Why? Because they have
the most advanced methods for determining the value of a website, meaning
you're likely to find relevant results with Google, compared to other
search engines.
One way Google
maintains this advantage is by the use a page ranking system that shows
how many other sites link to yours. The higher the Page Rank, the higher
the site will appear with search engines (see Google
Page Rank for more info) ... however, not all links are equal!
Links to
Avoid
Let's start
by looking at what you absolutely don't want. There are certain types
of link that could get you penalised from Google, for example:
- Links from porn, gambling
or other adult content sites.
-
Links on
pages that contain several other links that point to adult content
sites.
- Anything Google perceives
to be articifial site promotion to unfairly adjust search results, e.g.:
- Copying your site 10
times and having each site link to each of the other sites.
- Having many links using
exactly the same words to link to your site.
- Having many new links
appear in the same day (unless this happens every day!)
- Putting links where
they can't be seen (by having the writing very small, or the same
colour as the background, etc.)
Links that are valued by
Google
So,
what links will help your website to appear on the first page with Google?
Ideal links are unrequested
ones, that someone has put on their site to yours, because your site has
high-quality content. In order to gain spontaneous, unrequested links,
you can provide free useful information on your website, offer a service
that also helps other businesses (e.g. if you run a taxi company, you
might get local businesses, such as hotels or B&B's linking to you),
etc.
Even with a great website,
this obviously takes time to achieve, so how can you generate links in
the meantime?
1 Website
Designer has agreements with several of our clients, so that we can
add reciprocal links to their existing sites. We also generate links by
emailing related, but not competing businesses to see if they want to
do link exchanges and by a few other methods. Basically, we build up your
links a few at a time, in a very natural way to ensure that Google values
the links to your website. We only count links that we know are high-quality,
therefore all the links we generate will fit all the following
criteria:
- Appear on a website with
a home page PageRank of 3 or more, or on a page with PageRank of 2 or more.
- Be on a page that is easy
to navigate to from elsewhere on the site.
- Not be on a page with adult
content or with any outgoing links to adult content sites.
- Not be in a Directory (while Directories can be useful, we do not count them towards our link
count).
- Be on a page with a maximum
of 100 links (Google considers less than 100 links to be 'reasonable').
- Have relevant, varied, linking
text.
By creating your links in this
natural fashion, ensuring that all of them are high quality, this will
help your website to appear on the first page with Google for relevant
searches - as well as with other search engines.
Free Tools / Info: Google PageRank- Directory Submission - Creating Quality Links - Writing Metatags
Our
Design Process: 1. Planning 2. Choosing Keywords 3. Site Design 4. Search Engine Optimization
5. Search Engine Submission 6. Link Building 7. Ongoing Promotion
Links & Misc: Web site hosting - Languedoc
Roussillon - UK & France Links - Artists - Travel
This website is
copyright (2008) to
Martin Woods & Allison Carmichael
Tel: (+33) 0468
20 14 41 design@1websitedesigner.com
Mode d'Artiste, Hameau de Laval, Quillan, Aude, 11500, France
Promotion and website design France
